Viviane’s story is a powerful example of determination, courage, and overcoming challenges. Born in Feira de Santana, Bahia, she embarked on a journey full of challenges to build a better life in the United States. Today, she is a reference in the beauty sector, but her path to this point was marked by sacrifices and great persistence. Let’s learn how Viviane transformed difficulties into opportunities and conquered her space in Philadelphia, a city that breathes history and inspiration. Brazilian journalist, Eduardo Oliveira from Tv Bahia Onde Tem Bahia
Starting from Zero: Arrival in the United States
Viviane arrived in the United States 25 years ago with the dream of finding better opportunities. Initially, she worked as a babysitter while looking for ways to establish herself in a new country. Her mother, who raised her with the principle of always being prepared for the best, was a driving force in her upbringing. “It wasn’t easy, but my faith and determination were what carried me forward,” – Award Winning Esthetician Viviane Aires recalls
Over time after doing babysitting and house cleaning jobs, she decided to go to school to become a massage therapist. Viviane got a job at a hotel and, in parallel, started an esthetician career. Her choice to live outside the Brazilian community wasn’t due to shame or rejection, but to accelerate her adaptation to the American language and culture. This decision was fundamental to her personal and professional growth.
Building a Brand and a Purpose
After years of dedication, Viviane opened her own aesthetics clinic, Viviane Aires Skin Wellness Facial Studio in the Rittenhouse area in Philadelphia and launched a beauty product brand bearing her name. Additionally, she created a podcast Be Bonita Podcast to share beauty and wellness tips, expanding her influence and reaching women around the world.
Her work is especially aimed at women, helping treat problems such as hyperpigmentation, acne, and skin aging. “Beauty is a reflection of how we feel inside,” emphasizes Viviane, who believes in the importance of self-care as a tool for empowerment.
A Marriage of Cultures
Five years ago, Viviane married Dwayne, an American with roots in Barbados. Dwayne’s story as the child of immigrants resonated deeply with Viviane’s. “My family came from Barbados, and now I live with someone who migrated from Brazil. I can experience through her what my parents went through in the 70s,” shares Dwayne.
This cultural exchange strengthened Viviane’s connection to her Brazilian roots. “I reconnected with my culture through his vision, seeing how moved he was by my culture,” she affirms, emotionally. This union exemplifies how diversity and respect for origins can enrich our lives.
Inspiring Other Women
Today, Viviane feels that she has succeeded, but knows that her journey is not over yet. “With maturity and looking at the reactions of people who know me, I can say that I have succeeded. But I continue to succeed, as I have other projects,” she says confidently.
Her story is a reminder that, as Rocky Balboa said in one of the most iconic scenes filmed in Philadelphia,
“it’s not about how hard you hit, but how hard you can get hit and keep moving forward.”
Viviane is the living example of this philosophy, showing that with faith, resilience, and hard work, it is possible to break barriers and achieve great accomplishments.
Conclusion: Navigate Without Fear
Viviane’s journey inspires us to believe in the power of determination and to value our roots, even in foreign lands. Her story invites us to reflect: what are we doing to transform our dreams into reality?
Leave in the comments what you thought of this incredible story and share it with someone who needs a dose of inspiration. Let’s celebrate together the power of resilience and the pursuit of a better life!
